This a brand concept that comes from my strong dislike of carbonated beverages and my brother’s experimentation with Torani syrup mixtures in Sprite. NOda is a non-carbonated soft beverage that mimics the flavors of other pop drinks. The concept includes a “base flavor” that provides a foundation and texture that more closely resembles a clear soft drink than water, for customers to mix their own Torani flavors in to. NOda’s logo is not an ambigram, but its diagonally reflective properties call to the action of flipping can over without risking an explosion later.